It takes a lot of sexy to make me lust for a computer.

Now, lusting after the flesh and blood, well, you know about that. And lusting after certain inanimate or mechanical objects, sure. I mean, look at my obsession with skull rings, or something like the car from Supernatural.

But computers – well, you know, I’ve never owned a computer. I have one, but it’s a tool for work and pleasure, it belongs to my employer, and that’s fine. I’ve always gotten by with what I can scrounge from work.

For the first time ever, I looked at this machine and said to myself (Self, I said), I want that.

The new Apple MacBook Pro:

This is the outcome of the super secret product I couldn’t talk about last summer. This is what my team have been working on – the intel based macs – since April. And it’s cool to see it come out, and even cooler to think, this thing we make, it’s good and I want it.