God, I have a new favorite blog.

Re-Imagineering:

A forum for Pixar and Disney professionals passionate about the Disney Theme Parks to catalog past Imagineering missteps and offer up tenable practical solutions in hopes that a new wave of creative management at Imagineering can once again bring back some of the wonder and magic that’s been missing from the parks for decades.

These guys get it. They really, deeply, completely get it.

They get why Disney and Disney theme parks rock. They get what’s wrong with the Disney company today, what’s going wrong with the parks. They see the slippery slope Disney is on, toward corporate mediocrity.

And they see how an artistic and creative re-birth is possible for Disney. God, I hope people like Pixar’s John Lassiter and Steve Jobs and Robert Iger are reading this. hell, Lassiter should be hiring these guys to take over.

Keep it up, guys. People need to hear it.